Ainz Ooal Gown (Guild)

Ainz Ooal Gown (アインズ・ウール・ゴウン), formerly known as Nine's Own Goal (ナインズ・オウン・ゴール), is one of the top Guilds of YGGDRASIL with 41 members in its prime. Consisting only of members of society, the guild rose to prominence through the excessive purchase of cash items and possession of rare relics.

The guild is infamous for its possession of eleven World Items, the most out of any other guilds in YGGDRASIL, and its creation of the Great Tomb of Nazarick, the most difficult dungeon which no one could conquer.

Background
The biggest reason behind their gathering and creation of Ainz Ooal Gown, a guild was because of the discrimination that other players had against the Heteromorphic Race. Simply because of having monstrous forms, it was seen as natural for players to kill their heteromorphic kinds over and over. Thus, this led the guild to decide that since they were already seen as monsters, so why not just play the role as evil monsters then.

Also, Ainz Ooal Gown is a type of PvP/PKER guild who kept their membership limited to a very few as shown when they only have 41 guild members in the group. Very defensive of its members, if anyone were attacked, Ainz Ooal Gown would do their utmost best to gather as many extensive amounts of information as possible on their enemy before then crushing them ruthlessly afterward.

Nine's Own Goal
Prior to the guild's formation, there were nine heteromorphic players known as the First Nine founded a clan called the Nine's Own Goal. It occurred during the age where heteromorphic players were being hunted down by other groups of players. Like Momonga and Bukubukuchagama, it can be presumed that the rest from the First Nine have faced racial discrimination by players due to their grotesque appearance. At the same time, the eight players all shared a special connection with Touch Me who saved them from their own predicament. As they become friends, later on, it came to the point where they decided to form a clan together alongside Touch Me as leader of Nine's Own Goal.

After Touch Me had become the clan leader of the Nine's Own Goal, the clan were unwilling to restrict their ambitions and bravely adventured to other worlds. That was their self-deprecating name for a group of suicidal players who only served to make their enemies stronger. Humanoid players mocked members of Nine's Own Goal as fools, while their fellow heteromorphic players hated the clan for doing unnecessary things. Fortunately, the clan ended up becoming more respectable among players after their numbers increased. Despite the clan's founding, there was once a great disagreement among clansmen of Nine's Own Goal that led to one unknown person quitting the game.

Within the clan, are only members who were considered part of the working folks out there employed with a job to do in the real world. As there is a clan meeting in order, members had chosen to use up their free time to meet with each other online at night after taking care of the workload they had to do on the job. While some of them had unusual jobs and thus kept odd hours, Bukubukuchagama is a seiyuu being a prime example, for the most part, nobody would be online during the day. This type of clan was viewed as a rarity in that it contained no students, but mainly working adults. Hence, everyone's free time hardly overlapped, and it could hardly be considered a good guild.

Becoming an Official Guild
On the other hand, the clan, Nine's Own Goal would hold regular meetings on a weekly basis. Although there were quite a few people who did not or could not take part, so those members were also asked to look at their clan's message board instead. During one of those Clan's meetings, Touch Me dissolved the Nine's Own Goal and formed their official guild, Ainz Ooal Gown. Touch Me choose Momonga as the guildmaster of Ainz Ooal Gown with the full support of its members. Momonga led his guild members to conquer the newly discovered dungeon known as the Great Tomb of Nazarick and making it their guild headquarters.

When the guild came into possession of the Great Tomb of Nazarick, they learn that it was an underground guild base built with six floors originally. However, Ainz Ooal Gown then came to the decision that they would make this territory the evilest lair possible by greatly expanding it in size and strength. Ainz Ooal Gown have manage to turn the dungeon's location into a legend and the number one guild to have the most World Items under their possession. Not only that, but it became a place of pure evil that no one was able to successfully conquer thus far other than them ever since even until the game was finally shut down. Under the guild's reign led by its leader Momonga, the Great Tomb of Nazarick has managed to overcome the largest player-organized military offensive in the server's history. The guild at its peak had 41 members and they poured their hearts and souls into making Nazarick, upgrading the place to consist of ten levels and filling it with hundreds of personally created NPCs to guard it. Moreover, they had placed all sorts of monsters in their guild base in order to eliminate invading players. Eventually, they were attacked by one of the largest gatherings in the game. Eight guilds banded together with their allies to bring a force of over fifteen hundred players, mercenaries, and NPCs to conquer Nazarick but were finally defeated on the 8th Floor.

At some point in the past, Ainz Ooal Gown have once owned a mine that could generate a type of metal that was rare. After exploiting the mine, they had let the prismatic ores trickle into the market, hoping to drive the price up due to their rarity. Later, the large stockpiles of prismatic ore undergo a spontaneous reaction when almost all of it had disappeared, and in their place was the Caloric Stone. While their guild were monopolizing the supply as well as attempting to reproduce the Caloric Stone, the market price for it soared and other players started scheming to rob it from them afterward. Unfortunately, the enemy guild did succeed in stealing the Celestial Uranium mine through using Ouroboros, a top World Item belonging to one of the "Twenty" for orchestrating the theft.

According to Momonga, the enemy used Ouroboros to stop his guild from entering the 'World,' where the mine was situated in. Reasonably so, Momonga believes that the enemy guild probably must have used this big chance to search the vicinity and seize the mine. When the seal was undone, Ainz Ooal Gown went in only to find out that the mine had already been conquered before their arrival. Planning to retrieve their mine from the thieves, some members of Ainz Ooal Gown armed with World Items are able to enter the 'World' and then fought the enemy guild there. However, they ended up failing during their attempt to retake it and as a result, half of the guild members were massacred or killed at least once by the thieves. Moreover, members of Ainz Ooal Gown who died in the battle have suffered the game's penalty, forcing them to drop plenty of rare items as consequence.

During the final day of YGGDRASIL before its imminent shutdown, there was nobody left in the guild to spend their last hours with Momonga other than Herohero. Out of all the 41 members in the guild, 37 of them had already quit the game for good. At the same time, the guild members deleted their player avatar, giving away the equipment and items they have left into the hands of Momonga. Afterward, he would then later store them in the guild's treasury for safekeeping or even in the mausoleum for display.

The Undead King Arc
During YGGDRASIL's final hours, Herohero and Momonga were the only two guild members left to pay tribute to the Great Tomb of Nazarick. Unfortunately, Herohero could not stay online until the end and logged off, leaving Momonga alone. Being the last guild member who is still active in the game, Momonga decided to pay one last visit to the Throne Hall, where he spent all of his remaining time at that room. There, Momonga sits on the "Throne of Kings" and slept for hours on end until waking up to find out that he is still in the form of his game avatar even though YGGDRASIL is already shut down.

The Bloody Valkyrie Arc
As Ainz entered the Mausoleum in Nazarick's Treasury, he recalled a time when making the Avatara golems in the image of his guild members. The remaining members who still play the game would inquire Ainz why he made them to which the latter stated that he did so in order to compensate their loss of strength in terms of members quitting. To be exact, he does so with the intention of escaping his own sense of loneliness. Ainz informs Albedo that he had plans of making his own Avatara and setting it up here within the Mausoleum. Hearing this statement from the last guild member caused Albedo to feel grievance that he will one day leave NPCs like them, pleading to her master that he won't do something like that.

Later on, Ainz would engage in a death match with Shalltear Bloodfallen, fighting her in the name of his entire guild while putting it on the line. At the same time, he went as far as utilizing every useful equipment left by his guild members to help him in combating Shalltear, leading the latter and NPCs who watch it all planned out ahead of time be awed at his strategy.

The Invaders of the Large Tomb Arc
Hekkeran Termite of Foresight tried his attempt on reasoning with Ainz Ooal Gown, lying to the undead that he got his guild members' permission to step foot into the Great Tomb of Nazarick. However, Ainz shortly caught on to the worker's lie which infuriated him to the point that he lashed out at them. Not only was Ainz angry because of them invading Nazarick built by his guild members, he felt it was detestable and unforgivable of the fact that Foresight would mention them in the form of trickery. When Foresight realized they won't be able to escape Nazarick alive, Imina hopes that Ainz will let Arche go, reasoning to the undead that their group's relationship was as friendly as his guild members and him. Imina explained that the bond she shared with Foresight is similar to the feeling felt between he and his guild members, stating that the undead should let the child go as a way to respect both their common ideology of friendship. Unfortunately, Ainz had already decided on their fates and tells them that there is no mercy for them as they are thieves.

Once Ainz vanquished Foresight, Albedo offers a suggestion to her master that they can make a special unit with the objective of searching for guild members of Ainz Ooal Gown in the New World. She believes it is necessary to do so, justifying to her master that there will be other people other than Hekkeran who will falsify information and create lies about the Supreme Beings. Along the way, she even advised Ainz for the operation to be successful, it is best not to speak of this unit openly to her fellow Floor Guardians. She reasoned that every Floor Guardians' behavior but herself tends to behave differently for the worst when around his guild members. Hence, she was against the idea of them joining her unit and taking part in the search. Hearing her condition with a valid reason, Ainz agreed to the formation of the unit, hoping that she can locate the whereabouts of his missing guild members whether or not they are transported and found in the New World.

The Ruler of Conspiracy Arc
According to Ainz, "Project Utopia," was a plan that is being carried out on the 6th Floor in the Great Tomb of Nazarick. This plan was supposedly started with the intention of appealing to any players they encountered with the idea that Ainz Ooal Gown was a good guild which welcomed all races. If Ainz could successfully carry out such plan, then if he ever found his former guildmates, he could proudly present E-Rantel to them as an example of the peaceful rule. By having all races living side by side harmoniously, he would take the vision of his guild and reproduce it throughout the entire New World.

The Craftsman of Dwarf Arc
When considering the unexplored regions he plans to travel to, it ignited the excitement in Ainz to adventure through the unknown because of similar past experiences he had with his guild. In the first place, according to Ainz, the guild was the sort of organization which had been founded on those principles.

Along the way, there were married people beside Touch Me within the guild. Ainz could not help but remember one of them, commonly stating that their wives are feeling kind of grouchy. It became a magic word that allowed any guild who was married in real life to disconnect during the middle of a game, and no one would be able to find fault with that person for doing so on the spot.

When thinking about offering mercy to the Quagoas, Ainz recalled the plan set for making his nation as a foundation of peace for all races. The ideal nation Ainz wanted it to be was reproduced in the image he had of the Ainz Ooal Gown guild from YGGDRASIL where his friends, if they are here in this world, could live and smile.

Strength
Ainz Ooal Gown's member are all heteromorphic races who possessed monster abilities and higher stats than any other races. The strength of Ainz Ooal Gown as a guild is their specialty with PK as well as controlling the Great Tomb of Nazarick. The guild had primarily flourished by PKing. When Ainz Ooal Gown PKed, they first gathered as much information available as possible on the opposition and then later launching an ambush on the enemy to swiftly decide the matter.

Ainz Ooal Gown often used PK methods wherein which it involves using one of their own guild members to serve as bait and then hunt down any prey who got hooked. However, there was a high chance of the bait being killed, but in exchange, they would make sure any enemies who attacked the bait were wiped out.

On top of that, where to place the POPs, various traps and combination of monsters in Nazarick are all done by Ainz Ooal Gown's guild members for the sake of strategic purposes tactically. It's a show of the guild's strength as a whole since their members each respectively designed the dungeon the way they want it to be, ranging from full customization of the floors to NPCs living there.

At some point in the past, Ainz Ooal Gown was ranked 9th place at the peak of its caliber when they still have 41 guild members active was what once considered them to be one of the top 10 guilds in YGGDRASIL. However, this is before it later dropped further down in the guild's ranking, finally stopping at the rank of 29th place. At their lowest, they had even fallen below to 48th place in-rank.

What's more, the reason for why their guild's ranking hadn't fallen even further down the list was not due to Momonga's efforts alone, but because of the items left behind by his former comrades. In YGGDRASIL, the most powerful magic items are the World Items of which there are a total of 200. Among them all, Ainz Ooal Gown has 11 of these in their possession.

Current World Items

 * 1) Unnamed World Item (Red Orb?): Held by Ainz Ooal Gown.
 * 2) True Nought, Ginnungagap: Given to Albedo by Tabula Smaragdina.
 * 3) Throne of Kings: Another World Item that is located in the Throne Hall.
 * 4) Avarice and Generosity: A pair of gauntlets, one side looks like a devil's hand while the other side looks like that of an angel's. Given to Mare Bello Fiore from the Nazarick Treasury.
 * 5) Depiction of Nature and Society: A big scroll, has the power to isolate an object(s) to a different dimension. Given to Aura Bella Fiora from the Nazarick Treasury.
 * 6) Hygieia's Chalice: Given to Demiurge or Cocytus from the Nazarick Treasury.
 * 7) Billion Blades: Given to Demiurge or Cocytus from the Nazarick Treasury.
 * 8) Unnamed World Item: Originally held by Aureole Omega in the 8th Floor, and was later given to Shalltear Bloodfallen.
 * 9) Unnamed World Item: Kept in Treasury. One of the two Twenty that belongs to Ainz Ooal Gown.
 * 10) Unnamed World Item: Kept in Treasury. One of the two Twenty that belongs to Ainz Ooal Gown.
 * 11) Unknown World Item: Located somewhere in Nazarick, outside of the Treasury.

Used/Lost World Items

 * 1) Caloric Stone: Its exact power is currently unknown. Caloric Stones can only be gained by using massive amounts of rare metal from the Seven Hidden Mines. However, it seems the World Item has already been used by Ainz Ooal Gown, to produce either a very potent item or NPC. It is also unknown if whether the Caloric Stone becomes integral to that created item/NPC or it just disappears completely upon being used.
 * 2) Atlas: It was the first World Item founded by Nine's Own Goal, but was stolen away from them prior to the formation of Ainz Ooal Gown as a guild.
 * 3) Longinus (?): One of the 'Twenty'. During the raid to conquer Nazarick an unknown guild member of Ainz Ooal Gown considers the thought of using that World Item against the Lord of Helheim, indicating that probably the guild had possession of the item or means to acquire it. Nevertheless, after arriving in the New World, Ainz was worried that some other Player could use Longinus against Nazarick.

Membership
In YGGDRASIL, there had been an endless stream of applicants seeking to join the guild. Most of those infiltrators wanted to do so for the sake of their own personal gain, thinking that they would profit from joining Ainz Ooal Gown, one of the highest-ranked guilds in the game. These kinds of individuals didn't think of what they could do for the guild, but what the guild could do for them.

Furthermore, there were those who wanted to infiltrate Ainz Ooal Gown to steal its valuable information and rare items. Because of this, Ainz Ooal Gown did not bother, to increase their numbers much beyond its founding members. Thus, they were discretely careful not to let their hard work and effort be trampled by others and was the reason for why Ainz Ooal Gown had only 41 members until now.

Ainz recalled the fact that if an unknown incident had not happened once to their guild, perhaps they might still have had more members to recruit. That incident was what caused Ainz Ooal Gown to stop the recruitment of more members from joining their guild ever since. Hence, with only 41 members, they were considered to be the least populous of the high-ranked guilds.

Nonetheless, there are two criteria primarily for joining their guild that is Ainz Ooal Gown:
 * First, they have to be a working member of society.
 * Secondly, they had to be a heteromorphic race.
 * There is a hidden criterion to become a member of Ainz Ooal Gown: they need approval from a majority vote. This was a rule passed down from the very beginning.

Rules
Similar to membership, the guild's rule also happens to emphasize on a majority vote as the standard procedure for resolving guild-wide problems like these:
 * In favor of changing parties.
 * For a guild member to be allowed to possess one of the World Items.
 * It was forbidden for one person to move the treasures that everyone had gathered together as one pleased.
 * It was forbidden for an individual to selfishly manipulate the NPCs that everyone had made together.

Known Members of Ainz Ooal Gown
In Ainz Ooal Gown, the guild members were all fans of complex backstories and details. Many of the guild members were artists and programmers. Symbolically, there were about 41 flags in total at the 10th Floor: Throne Hall of Nazarick, representing all 41 guild members of Ainz Ooal Gown each with their own respective design.

Founding Members

 * Momonga
 * Touch Me
 * Nishikienrai
 * Wish III
 * Warrior Takemikazuchi
 * Ancient One
 * Flatfoot
 * Amanomahitotsu

Trivia

 * In the Web Novel, only three guilds in YGGDRASIL were able to rival or surpass Ainz Ooal Gown.
 * In the New World, Momonga began using the guild name, Ainz Ooal Gown as his own identity and not his player name.
 * Before the guild was created, it was originally a clan that had never really put much focus on dungeon clearing and PKing.
 * There's an unnamed clan member of the Nine's Own Goal who left the game because of a disagreement between him and Touch Me before the formation of Ainz Ooal Gown.
 * Before the dissolution of the Nine's Own Goal, the members officially named their guild as Ainz Ooal Gown from the combined suggestions of Warrior Takemikazuchi and Punitto Moe.
 * Since every member of Ainz Ooal Gown was a working member of society, everyone had spent money on cash purchases, but Momonga was in a league of his own.
 * While maintaining control of the Great Tomb of Nazarick, it is quite possible that the guild have obtained a lot of valuable equipment dropped from players in the eight guilds' alliance dying during the invasion to their dungeon unsuccessfully.
 * The full strength of Ainz Ooal Gown consists of 27 members who were around level 90 or so when conquering the Great Tomb of Nazarick. This implies that the other 14 players join the guild later after the dungeon was fully conquered.
 * The only time where most of Momonga's guild members made an appearance together alongside him was in Overlord Blu-ray 04 Special and Overlord Blu-ray 06 Special.

Gallery
Ainz Ooal Gown (gildia)